Utilize Social Media: A Beginner's Guide
Social media has revolutionized the way we communicate, interact, and do business. With billions of active users, social media platforms...
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vwilk0
Mar 27, 20231 min read
The role of Online Brand Advocacy (OBA) in Digital Marketing Strategy for Start-Ups
Online brand advocates in your digital strategy.
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lhamo16
Apr 29, 20222 min read
Marketing Transformation guide to connect with customers.
In this generation, everyone appears to be in the process of digital transformation. What is Digital Transformation means? The...
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vkariuki2
Sep 24, 20212 min read
The 101 on digital consumers for any business
Image ©forbes.com The term digital consumers was once used to refer to those who did e-commerce. However, according to Nicholas &...
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jrmacata
Sep 24, 20212 min read
Progressive Digital Marketing: Inclusion and Diversity ✓
Posted by : Justin Macatangay Posted on: September 24, 2021 Digitalisation has introduced a multitude of powerful mediums, which helped...
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hknguye2
Sep 23, 20212 min read
How Covid-19 has shaped digital consumer behaviour
During the Covid-19 pandemic, consumer behaviour has seen many changes across the globe. Obviously, it has made a profound impact on...
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nheydari9
Sep 22, 20213 min read
Why SEO is a key for small businesses?
The term "Search Engine Optimization" refers to the process of optimizing a website for search engines. In basic terms, it means the...
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bberg27
Sep 22, 20212 min read
Is Digital Marketing Worsening Childhood Obesity?
Social Media Marketing and Mobile Applications are having detrimental effects on the adolescent consumer. A recent analysis of three...
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kmunasin
Sep 22, 20215 min read
Will AI-powered Tools Replace Human Digital Marketers?
Digital marketing requires analytical tools Article Summary This is a research-based article that would take approximately 3 to 4 minutes...
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jrmacata
Aug 31, 20212 min read
What's hot in Digital Marketing in 2021? 🔥🔥🔥
By: Michelle Delina and Justin Macatangay Posted on: 31/08/21 With millions of people connected online, marketers find creative ways to...
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jwbaker6
May 10, 20212 min read
Top 5 Digital Trends to Ignore at Your Peril
Successful marketers know well how quickly trends can form in the online marketplace. Not-For-Profits are no exception to the value you...
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zsyed092
May 7, 20212 min read
The Why? How? What? of Cause-Related Marketing
In a transforming competitive business environment, businesses must develop marketing strategies that give them a better competitive...
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adinu0
May 3, 20212 min read
Do Digital Marketing and Non-for-Profit go together?
As a Director of Fundraising and Events for a Non-for-Profit organisation, I always have the same dilemma every single time I need to...
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dstrittm
Apr 29, 20212 min read
Meet Your New Target Audience – Generation Z
When have you revisited and evaluated your target audience the last time? There is a new group entering the sphere of potential...
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cskinne25
Apr 4, 20211 min read
How can online brand advocacy (OBA) impact your brand's success?
Online brand advocacy (OBA) is a new buzz word, and for good reason, according to a recent study led by Dr Violetta Wilk. The more...
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vwilk0
Mar 30, 20211 min read
Your online brand supporters are also your most loyal customers.
Give your customers opportunities to be your brand’s voice online as this will strengthen their loyalty to your business. It is well...
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vwilk0
Nov 20, 20201 min read
Customer Relationships in the Digital World: The role of Online Brand Advocacy (OBA)
Your Online Brand Advocates are more than just loyal customers – they are the most authentic, trustworthy and relatable source of...
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