In today’s digital world, small businesses must stay ahead of trends to remain relevant. One of the biggest shifts is how Gen Z is using TikTok—not just for entertainment, but as a search engine. If you’re a Perth-based small business, leveraging TikTok’s search potential can be a game-changer for reaching younger audiences.
1. Use Keywords in Captions & Video Text
Like SEO for Google, TikTok categorizes content using keywords. Identify what your audience is searching for and include relevant phrases in captions, text overlays, and hashtags. Tools like TikTok’s search bar and Google Trends can help find trending terms.
2. Create Searchable, Value-Driven Content
Educational and how-to videos perform well as TikTok search results. Try:
Tutorials (e.g., "How to Style Your Outfit for Perth’s Winter")
Product Demos (e.g., "Best Skincare Routine for Aussie Summers")
Local Guides (e.g., "Hidden Cafés in Perth You Need to Visit")
3. Encourage Engagement to Boost Visibility
TikTok’s algorithm favors engagement. The more interaction your videos receive, the higher they rank in search. Ask questions, use interactive polls, and encourage comments and shares to maximize reach.
4. Leverage Trends & Hashtags
Trending sounds and hashtags increase discoverability. Stay updated with popular trends and incorporate them creatively into your content while keeping it relevant to your brand.
5. Optimize Your Profile for Searchability
Include clear keywords in your TikTok bio so users can easily find your business when searching for related services. A well-crafted bio enhances credibility and visibility.
The Future of Search is Social
Gen Z is redefining online discovery, making TikTok a vital platform for businesses. By optimizing your TikTok presence, you can attract new audiences, build trust, and stay competitive in digital marketing.
Need help leveraging TikTok for your business? Our Perth-based digital agency can craft a winning strategy—let’s connect and take your brand to the next level!
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).
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