🌍 Did you know that 3.9 billion people have access to at least one streaming service? OTT (Over-the-Top) advertising offers businesses of all sizes the opportunity to reach these engaged audiences across streaming platforms like Netflix, Hulu, and Amazon Prime. Many believe OTT advertising is only for large corporations, but small and medium-sized businesses (SMBs) can benefit just as much. In this post, we’ll break down what OTT advertising is, the types of ads available, and why it can be a cost-effective, targeted solution for growing your business. 📈Leverage Advertising in Online Streaming Platforms for Small Businesses!
📺 What is OTT advertising?
OTT advertising (advertising in streaming platforms)delivers ads to users who watch content on streaming platforms. Unlike traditional TV ads, OTT ads are shown across multiple devices, including smart TVs, smartphones, computers, and gaming consoles. Ads can appear before, during, or after content, giving brands many options to engage viewers. 💡
🎯 Types of OTT Ads:
OTT advertising isn’t limited to video ads. Businesses can choose from various ad formats:
• 📽️ In-video ads: Shown before (pre-roll), during (mid-roll), or after (post-roll) content.
• 📊 Banner ads: Appear at the top or bottom of the screen.
• 🖼️ Overlay ads: Pop-up ads that appear over content.
• 🛍️ Shopping ads: Allow viewers to shop directly for products seen on screen.
📲 OTT ads can be displayed on a range of devices, while CTV ads are specific to smart TVs and related devices like Roku or Apple TV. Both allow businesses to target ads based on user preferences and viewing behaviours. 🔍
💰 Affordable Advertising for SMBs with a small budget:
OTT advertising is affordable, with CPM (cost per thousand impressions) starting as low as $25. This makes it accessible to small businesses looking to increase brand awareness without the hefty costs of traditional TV ads. 🤑 Advertising in streaming platforms with the small budget can be your start.
Over-the-top (OTT) advertising delivers targeted ads through streaming services like Hulu and Amazon Prime, reaching diverse audiences effectively. Learn more about Hulu advertising here, Explore Amazon Prime OTT advertising here
🚀 Want to reach your audience where they are watching?
Start an OTT campaign today and engage your customers through personalized and affordable advertising by clicking here 📢
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