Want to improve brand recognition?
Save money and reach more customers for less?
Then these digital marketing trends for 2022 are for you!
Digital marketing trends in 2022 focus on user experience.
Simple content, visual storytelling and immersive experiences grab attention without overwhelming users with words.
Animation, micro-interactions and pop-ups make content more exciting and improve user engagement and interest.
Don't scroll past TikTok!
With over 1 billion users worldwide, TikTok's engagement is huge. Add a niche influencer and product promotion becomes more like a casual recommendation from a friend.
TikTok provides a creative and fun environment for brands to engage with users. Its highly refined algorithm also provides outstanding target opportunities.
Most importantly, Tiktok is essential for targeting #GenZ.
Make your website magic and mobile responsive
Jenna Romano and Adi Huri's Wix Blog says the top 10 web design trends for 2022 are:
Clean designs
Symmetrical layouts
Serif, lightweight typography
Earthy, primary colours (with a touch of neon)
Images of real people
3D motion elements
Surrealistic visual combinations
Blur effect
Fluid gradients
Surprising interactions
Mobile responsiveness is also critical. According to BankMyCell, there are 7.26 billion mobile users worldwide. If you want users to have the best experience, your website must be smartphone user-friendly.
AI and Conversations
Conversational marketing is how it sounds – having a conversation with your customers. Nobody wants to answer queries at 2 am, but users expect real-time answers to questions.
Users want a personalised experience. Live chats, chatbots and messaging apps can facilitate one-on-one interactions in real-time.
Digital marketing is critical for businesses as it connects you with your customers online. If you want to stay ahead of the competition in 2022, build brand loyalty and reach a wider audience, then these #digitalmarketingtrends are for you.
Student ID 975377
Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan
University.
References
Romano, J; Huri, A. 2021: In Conversation: 10 Web Design Trends to Look Out For in 2022 https://www.wix.com/blog/2020/12/web-design-trends/
Turner, A. 2022: HOW MANY SMARTPHONES ARE IN THE WORLD? Source: https://www.bankmycell.com/blog/how-many-phones-are-in-the-world
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