Engaging your audience can sometimes be a challenge in digital marketing, especially with digital consumers who are always looking for the next big thing. If your strategies start feeling old, it might be time to shake things up. The key? Inject a little surprise into your approach; your digital consumers will guess and eagerly anticipate what is next.
Surprising Content Twists: Digital consumers increase uniqueness and excitement. Why not introduce unexpected elements instead of sticking to the usual content formats? Try hosting an AMA (Ask Me Anything) session where you turn the tables and let your audience ask you anything—yes, anything! Or consider cross-industry collaborations that challenge expectations, like a beauty brand partnering with a sustainability advocate. These unexpected partnerships can create a buzz and draw in a curious crowd.
Creative Formats: Reinvent how you present content to intrigue your digital consumers. How about transforming a regular blog post into an interactive story, where readers choose the direction of the narrative? Or perhaps a surprise live stream where followers get a behind-the-scenes look at your creative process? These formats break the mood and offer a fresh perspective, keeping your audience engaged and eager for more.
Surprise Campaigns: Keep your audience on their toes with spontaneous content surprise offers. Think flash sales announced only to your most loyal followers or secret giveaways that reward engagement. These surprises create a sense of uniqueness and excitement, driving digital consumers to stay connected with your brand.
Timing is everything: To make the most of these surprises, ensure they align with your brand’s voice and values. Plan them carefully, monitor audience reactions, and adjust your strategy to maximise impact.
By embracing the element of surprise, you can turn your digital consumer engagement from predictable to unforgettable!
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Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.
Pema Choden (10658629)
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