Figure 1: Conquer the world of digital consumers (Canvas, 2024) https://www.canva.com/design/DAGQc4b2yBk/MkIEaaK44eR0RoL2Rw_YPw/edit
🌟 In today's hyper-connected world, 2024 digital consumers are more empowered than ever before. With endless access to comparison tools, and instant communication channels, they have taken control of the purchasing journey.
What cause this seismic shift in consumer behaviour?💥💥
AI is booming with now over 5.58 billion people phone users across the globe which equals to 70% of the world’s population ‼️
Transforming Browsers into Buyers: A Guide to Digital Consumer Success
The digital consumer landscape is constantly evolving. In today’s competitive market, understanding how to turn casual browsers into loyal buyers is key to driving long-term success where digital consumers are most active—TikTok and Facebook.
🌟TikTok: Where Virality Meets Purchase Power
TikTok has quickly become a go-to platform for digital consumers. With its highly engaging, short-form video content, brands can create viral trends that spark consumer interest. For instance, skincare brand The Ordinary saw a massive spike in sales after going viral on TikTok, as users posted before-and-after skincare routines using their products. This is a better way to reach a broader target audience and increase online visibility.
🌟Facebook: Building Trust Through Communities
Facebook remains a dominant platform for consumer engagement, particularly through groups and targeted ads. Take for example, Glossier, a beauty brand that uses Facebook to create highly targeted ads based on driving conversions with personalized product suggestions.
Final Thoughts 💥
By focusing on platforms where digital consumers are most active, like TikTok and Facebook which demographics range from 10 - 30 years old, businesses can engage their audience more effectively with a focus on targeting this specifis audience.
💯 Call to action: Ready to take the plunge and thrive in the digital consumer era? Meet The Digital Marketing Crew for the latest insights on mastering the digital landscape. 😍
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(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
10623454, Rhea T Busguth
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