Introduction
Looking to elevate your business with the revolutionary digital marketing? Here we generate some facts and tips. Navigating business with frequently changing digital marketing trends can do a revolutionary impact using new technologies and strategies. Staying ahead and leading is not impossible anymore if you follow digital marketing footprints. In this blog post, we share and explore how digital marketing trends will widen your business in modern digital world.
1. AI-powered personalisation
Since artificial intelligence (AI) dominates and expands every industry it can make a preponderant impact on digital marketing. In addition, AI algorithms generate personalised recommendations to customers which allows brands to go further. By analysing customer behaviour and data, algorithms automatically choose right businesses to deliver potential audience by delivering advertisements, products and recommendations. This tool can make preponderant effect for businesses by enhancing engagement and conversation rate.
2. Reels/ short video contents
Creating short video contents with summarized details in visuals can increase reach for businesses. Targeting most preferable social media platforms like TikTok, Instagram and YouTube (shorts) can increase business reach via reels. Due the popularity of reels Facebook updated Facebook reels in their app in early 2024. Making attractive and shareable reels and stories to promote brands in these platforms can easily target potential audiences.
3. Voice search optimization
Voice activated devices like Apple Siri, Amazon Alexa and Google Home optimizes brand popularity among customers due to its convenient. These digital assistants answer instantly to questions and deliver quickly which optimize digital marketing strategies through voice commands.
4. Influencer based marketing
Due to the popularity of some influencers such as Youtubers, TikTok stars, global icons etc. marketing can do easily because they already have loads of fans which can be turned to customers or products can easily reach through them.
5. Augmented Reality (AR) and Virtual Reality (VR)
With the developing technology customers can experience and interact with products from AR and VR. For instance, IKEA and BMW.
6. Data privacy
Due to soaring concerns in data privacy, acquiescence to GDPR and CCPA brands need to focus on first data collection with creating strong relationships between customers.
Conclusion
Since digital marketing landscape frequently changing with the use of AI, it is well evident fact that businesses need to adjust and comply with marketing trends in 2024. By executing digital marketing strategies at correct time complying with digital marketing trends will succeed in the digital world.
STUDENT ID: 10669235
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
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