Ever wondered how some brands go from zero followers to becoming the talk of the town overnight? The secret isn’t just luck—it’s short videos. Think TikTok, Instagram Reels, or YouTube Shorts. They’re fun, quick, and the perfect way to grab attention fast. Let me break it down for you.
Why Short Videos?🤔
Let’s face it—people’s attention spans are shrinking. The average person has just 8 seconds before they scroll on. That’s why short videos (15-60 seconds) work so well! They’re quick, fun, and easily shareable. Plus, platforms like TikTok have an engagement rate of nearly 2,6 %, way higher than other platforms. This means more views, more followers, and potentially, more customers.
Gymshark’s Success Story
Just look at Gymshark—a perfect example of how short videos can help a brand. Starting as a small fitness company, Gymshark used short, engaging videos on Instagram and TikTok to capture attention. Their strategy involved posting quick workout clips, fitness challenges, and behind-the-scenes content. This approach resonated with their audience and tapped into viral trends helping them again millions of followers. Their ability to staying on-trend and being authentic turned them into a major fitness powerhouse.
How You Can Do It
1.Hook ‘Em Fast: You’ve got seconds to grab attention. Start with something eye-catching or surprising.
2.Ride the Trends: Jump on current trends or challenges to boost your video’s reach.
3.Show Your True Self: Let your brand’s personality shine. Authenticity wins hearts!
Short videos aren’t just a passing trend—they’re a must. They’re easy to make, fun to watch, and can help you build your brand faster than you think. So, get creative, join the fun, and let short videos take your brand from zero to hero!
Got a short video idea? Drop it in the comments below!👇Don’t forget to follow for more tips on building your brand!
#ShortVideos #BrandBoost #TikTokMarketing #ViralContent #TheDigitalMarketingCrew #ECUMKT5325 #goviral
Name: Sonam LHATSHO
Student ID:10635855
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
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