No matter how big or small a brand is, Content Marketing must be part of a strategic plan, and “High-Quality Content👍" is the most important and fundamental part of content marketing.
You can use content marketing in many types, such as Vlogs, Video, E-mail, E-books, Social media, Blogs, Podcast, Infographic, Whitepapers, …etc. Make sure that the brand's page contains useful🔝, relevant, and engaging content that allows potential users to understand the page is the answer to their search🤩.
💸A lot of money is spent on content marketing by the Brands.
By investing in content marketing, you can Save Money on advertising costs💰, increase conversions, be cheaper than advertising, and develop 💖 Brand Loyalty & Awareness as a result.
🚗 SEO : 6 steps to Drive Traffic to your Brand
Search Engine Optimization (SEO) was first introduced by Google in 2007, and since then, content marketing has grown to become a key marketing trend.
🎯Content Marketing brings consumers to the brand.
An effective content strategy must be based on the complete strategy. Firstly, you must define your vision, mission, and business goal. Secondly, identify why you want to achieve your goals.
Lastly, figure out what the results will be if you use different techniques to reach your goals.
Use Content Marketing Funnel to complete the strategy
📣Brands are first Noticed by someone. When their Interest and Desire grow, they begin to consider purchasing your product🛍. At last, they become your customers. Depending on how well your product or service meets their needs🙌, they might even become Loyal Customers and even Brand Advocates🎊.
🔔Having a content strategy is like having a marketing map.
Chun-Ming Liao SID10506075
#ContentMarketing #MarketingFunnel #SEO #ECUindustryreadyproject, #ECUMKT5325, and others if you deem any suitable, along with the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
References:
Alexa Internet, Inc. . (2020, September 3). What You Need to Know About Content Marketing and SEO. Alexa Blog. https://blog.alexa.com/content-marketing/seo/
Priyanka. (2021, December 7). Blog. BUZZVALVE. https://www.buzzvalve.com/post/creating-content-for-every-step-of-the-marketing-funnel
Schroder, C. (2021, September 16). How Content Marketing Will Benefit Your Brand. Latana. https://latana.com/post/content-marketing-benefits/
WebFX. (2021, November 8). How to Use Content Marketing to Increase Brand Awareness. WebFX. https://www.webfx.com/content-marketing/learn/how-to-use-content-marketing-to-increase-brand-awareness/
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