Hush-hush! TikTok is also a powerful search engine for your marketing
- dmonk0
- Mar 31
- 2 min read
Why Perth Small Businesses Should Use TikTok as a Search Engine to Reach Gen Z
Google has long been the go-to search engine, but Gen Z is changing the game. Instead of searching on Google, they’re turning to TikTok for recommendations, reviews, and how-to guides. If your Perth-based small business isn’t optimizing for TikTok search, you’re missing a huge opportunity.
Why Gen Z Prefers TikTok for Search
Gen Z values speed, authenticity, and visuals. Rather than scrolling through long articles, they prefer quick, engaging videos that provide instant answers. TikTok’s algorithm serves content based on user interests, making it a powerful discovery tool.
How TikTok Works as a Search Engine
Users search TikTok just like Google, typing queries such as:
“Best brunch spots in Perth”
“How to style oversized blazers”
“Easy meal prep for beginners”
TikTok then delivers videos answering these queries, often from real people sharing authentic experiences. This gives small businesses an opportunity to connect with potential customers organically.
Why Your Perth Business Should Adapt
Increased Discoverability – Unlike Google, where ranking is tough, TikTok prioritizes engaging content, making it easier for small businesses to be found.
Authentic Engagement – TikTok favours real, unpolished content, meaning you don’t need a big budget to connect with your audience.
Faster Customer Decisions – Gen Z trusts real experiences over polished ads, making them more likely to buy from brands they discover on TikTok.
SEO Benefits – TikTok videos now appear in Google searches, enhancing your overall online presence.
How to Optimize for TikTok Search
Use Keywords – Include searchable phrases in captions and hashtags.
Answer Common Questions – Create content that addresses popular queries.
Leverage Trends – Participate in trending sounds and challenges relevant to your brand.
Encourage Engagement – More comments and shares help your videos rank higher.
Show, Don’t Tell – Demonstrate your product or service in action.
Final Thoughts
If you’re a small business in Perth, treating TikTok as a search engine is key to reaching Gen Z. It’s where they discover brands, make purchase decisions, and engage with content that resonates. Optimizing your TikTok presence ensures your business is right where your future customers are searching.
#TheDigitalMarketingCrew #ECUMKT5325, and others if you deem any suitable, along with the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
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