Gone are the days where you could simply publish static content and expect people to take notice. There are endless articles, stories and posts available online so you have to try something new— this is where interactivity helps as well. Quizzes, polls, calculators and interactive infographics.
Why Use Interactive Content?
Interactive content is one way to stand out in a sea of static noise. Not only does it keep users on the page longer, but it also shifts consumers from passive to active consumption mode, increases engagement, and allows you to collect data you can use to customize the customer journey later. (Wise Digital Partners. (n.d.).
And people love to spread cool or helpful things. If they see it as an interesting interactive piece, then the chances increase that they will also share your animated content causing people to hear about your brand without you having to lift a finger. You even get stellar data that tells you what your audience wants, making it easier to make superb content in the future.
Ways to leverage UGC
Leverage it: Observe how your followers interact and customize the form of content that they indeed consume.
Be mobile-focused: ensure that all of your interactive content viewable on a phone or tablet.
Experiment with new ideas: Test the different kind of interactive content to know which one resonate more in your community.
Polls are one of the easiest ways to create interactive content. When you engage people in the process, it leads to memories and shares that bring your audience closer — which is a direct line to conversions.
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Student Name : Adnan Rafi
ID : 10673989
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