Making Content Bloom For You

We know content is everything! But what type of content is best and how should you use it on your different media channels?

Let’s look at three of the social media giants – Facebook, Instagram and LinkedIn and see the theory and best practice approach as to how they can work for you.

Number of users	1.9 billion daily	1.9 billion per month	774 million
Demographics % adults	68	28	25
Demographics % 18-29yo	88	59	34
Demographics % 30-49yo	79	31	31
What type of content to post	Images - day to day, behind the scenes videos (Reels)	Images - high resolution curated images user generated content (UGC)	More formal information such as job opportunities or company news
What time to post content	1-4pm	5-6pm	7-8.30am 5-6pm
How often to post	8-15 times per week	5-7 times per week	8-15 times per week
Optimal image size for content	1200 x 630 or a minimum 600 x 315	1080 x1080 shared as 612 x612	520 x 320
Target audience	Gen X and Millenials	Millenials	Boomers and Millenials

Now we’ll look at how to take this theory and apply your content on each of these channels using an example of a small business.

You’re a florist called ‘Wild for Blooms’ that specialises in Australian native flowers. You’re a wholesaler with a retail outlet at your warehouse. You supply to corporates for arrangements, to wedding venues for ‘flowering’ and also offer bouquets at your retail outlet. You’re a husband and wife team, with four staff.

For Facebook, your post would be published in the afternoon and might involve a behind-the-scenes video of an arrangement being created or a finished bouquet. Your content would focus on flower types or interesting facts for your audience to enjoy and engage with. A strong image is a must. So your post might look like this:

For Instagram, your post would appear in the early evening and would have a highly visual, highly styled look for your own content. Use a hashtag to encourage your audience to create their own content using your flowers. Your mobile optimised content would look something like:

Linkedin is known as Facebook’s professional cousin and is very highly rated for consumer trust as a social media platform. So your post here would have more of a ‘professional’ style of content. The post would be live early in the morning and probably advertising a job vacancy of yours such as:

So when you’re looking to create platform specific content to help build your brand and engage with your audience make sure you use these guidelines to make your content really bloom!

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#ECUindustryreadyproject, #ECUMKT5325, #contentmarketing #facebookcontent #instagramcontent #linkedincontent #wildforblooms (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).