In today’s world, technology is progressing much faster and it becomes quite crucial for brands to embrace newer technologies. Artificial intelligence (AI) is one area that is a current hot trend in digital marketing. From 1-to-1 marketing to predictive analytics, the use of AI in the marketer’s overall play to engage consumers is evolving in ways that we could not have devised even a few years back.
Chatbots can be created using AI tools such as ChatGPT which can help the brand to have effective customer interfaces thus making them more responsive than ever 🏆. AI is also changing paid advertisement through the best placement of advertisements and reaching out to the right customers with absolute precision 🎯.
But that’s not all! Automated social media marketing has adopted AI for the scheduling of content, account management, and even social media sentiment analysis 🔍. This helps marketers to have a better understanding of a consumer’s habits, and identify new trends a lot faster 📈.
Apart from engagement, AI is of great importance in the analysis of data. Through effective use of AI analytical tools, consumer brands will be able to derive insights, forecast consumers’ behavior, and ultimately make realities of intelligent decisions 🔍. This is not only time efficient but also increases the efficiency of the money invested in marketing by directing it towards a goal that would yield better results💰.
With the advancement in technology, it is evident that brands that welcome the AI revolution will have a competitive advantage 💪. This brings the efficiency of AI implementation in marketers, but marketers must know to keep it real 🤝 – the human aspects must stay!
Interested in getting to the next level of digital marketing? Follow our blog for more insights and new articles related to AI & digital marketing trends! 👇
_________________________________________________________________________________________
NAMGAY TENZIN Student Number: 10610967
#TheDigitalMarketingCrew #ECUMKT5325 #AI #ArtificialIntelligence #DigitalMarketing #MarketingTrends #ContentMarketing #SEO #SocialMediaMarketing
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)
Comments