Powerful tips of Social SEO for your small business

For Australian small business owners in their 30s, digital marketing is constantly evolving. Traditional search engines are no longer the only way people discover products and services. Instead, platforms like TikTok and Pinterest are becoming powerful search tools, helping customers find inspiration, recommendations, and brands like yours.

What Is Social Search?

Social search refers to using social media plat

forms to find information, products, and ideas. Unlike Google, which prioritizes keywords, social search relies on user-generated content, engagement, and AI-driven recommendations to deliver highly relevant and visual results.

TikTok: The New Search Engine for Small Business Owners

TikTok isn’t just for viral dances—it’s now a major search engine, especially for younger consumers. From “best cafes in Melbourne” to “affordable home décor ideas,” people turn to TikTok for real, engaging content before making purchase decisions.

Why TikTok Search Matters for Your Business:

• Authenticity Wins – Real people share honest reviews, making your business more relatable.

• Engagement Drives Visibility – The more interaction your video gets, the higher it appears in search results.

• Quick and Impactful – Short, informative videos instantly capture attention.

Pinterest: The Visual Search Engine That Converts

Pinterest is more than a mood board—it’s a discovery engine where people search for products, ideas, and services. From interior design to fashion and fitness, Pinterest users are planners, often searching with the intent to buy.

Why Pinterest Search Matters for Your Business:

• Evergreen Content – Pins last longer than social media posts, bringing traffic for months.

• High Purchase Intent – Users are actively looking for things to buy.

• SEO Benefits – Optimized pins rank well on both Pinterest and Google.

Why Your Small Business Needs Social Search

Social search is changing the way customers find businesses like yours. Here’s how it can help:

• Boost Visibility – Trending content and hashtags make it easier for new customers to discover you.

• Increase Engagement – Social search is interactive, leading to stronger brand connections.

• Expand Beyond Google – Ranking on TikTok and Pinterest ensures a broader digital presence.

How to Use Social Search to Grow Your Business

1. Create Engaging Content – Showcase products, share customer stories, or provide quick tutorials.

2. Optimize for Search – Use relevant keywords, hashtags, and detailed captions.

3. Encourage Customer Content – Authentic user-generated posts help build trust.

4. Use Shoppable Features – Pinterest’s shopping tools make it easy for users to buy directly.

The Future of Search Is Social

For Australian small business owners, adapting to social search isn’t optional—it’s essential. TikTok and Pinterest offer unique ways to connect with customers, drive engagement, and boost sales. If you’re ready to embrace the future of digital marketing, our agency can help you get started. Get in touch today!