In today’s digital landscape, capturing consumer attention is more challenging than ever. This is where short videos and evergreen content emerge as key strategies to stand out, helping your business connect better with your audience and boost sales.
Let’s explore why these digital marketing trends are fantastic for you!💥
🎥 Short Videos: Instant Engagement
Short videos are clips between 15 and 60 seconds that allow you to showcase your products, offer demos, or simply tell stories that create memorable connections.
It makes content easy to consume and share. And the best part?
This format has skyrocketed in popularity due to its ability to keep viewers engaged.
🔍 Did you know?
According to HubSpot, short videos offer the highest ROI compared to other marketing trends. Additionally, Wyzowl found that most marketers report success with short videos.
🪴 Evergreen Content: Long-term Engagement
Evergreen content is the type of content that remains relevant over time. Have you ever searched for a guide or tutorial and found an article that's still useful years later? That’s evergreen content!
Creating guides or how-to posts not only provides ongoing value to your customers but also drives consistent traffic to your website. 🌿 Learn more here. #EvergreenContent
💡Fun fact: Brands like HubSpot and Moz are prime examples of evergreen content success, with their marketing and SEO guides consistently generating traffic and reinforcing their authority in the industry.
✅ Conclusion
Incorporating short videos and evergreen content into your digital marketing strategy will help you build an engaged audience and keep your brand fresh and relevant—both essential for driving sales💸—Have you tried these strategies yet?
📱Contact The Digital Marketing Crew now for professional advice on digital marketing strategies for your business. Count on the crew by your side! #PerthBusiness
Margarita Gutierrez
Student Number: 10598897
Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.
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