Why Video Marketing is a Must-Have Today
Let me ask you—do you want to capture your audience's attention where they already are? Look around you—71% of global mobile data usage in 2022 was spent on video apps like YouTube, TikTok, and Instagram. That’s where your customers are, and video marketing is how you meet them. If your brand isn’t embracing video, you’re missing a massive opportunity to connect with your audience in a way that no other medium can.
How this Grab Their Attention in Seconds
Here’s a quick fact—96% of consumers say they find videos helpful when making purchasing decisions. Short-form videos on platforms like TikTok and Instagram Reels grab attention instantly and keep viewers hooked. Imagine showcasing your brand in just 15 seconds, creating relatable content that builds loyalty and trust. This isn’t just content; it’s a quick, high-impact way to turn views into loyal customers. And guess what? Adding a video to your landing...
Live Streaming: Get Real-Time with Your Audience
Want to get up close and personal with your audience? Live streaming is how you do it. Picture this—you’re on Facebook Live or YouTube Live, hosting a real-time Q&A, launching a new product, or giving behind-the-scenes access to your brand. This level of interaction builds trust and creates an authentic connection that static content just can’t match.
Ready to Drive Results? Video Marketing is the Key
Did you know there were 1.012 billion short video users in 2022? Yes, 1 billion people are
consuming short videos. Video marketing isn’t optional anymore—it’s the key to standing out. So, let me ask you again—have you integrated video into your strategy? If not, now’s the time to start@#Digitalmarketingcrew#ECUMKT5325#VideoMarketing#DigitalMarketing.
Written by: Sangay Dorji (STD:10633055)Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.
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