The 5 Astonishing Reason why TikTok Marketing is irresistible to Gen Z
- shachag
- Apr 1
- 2 min read
When Gyalsen, 30, launched his small pastry business, he knew word-of-mouth alone wouldn’t cut it. He needed a way to reach a younger audience—one that wasn’t searching for bakeries on Google but on TikTok. By treating TikTok as a search engine, he transformed his business and attracted a flood of new customers.
Here’s how he did it:
1. Optimizing for TikTok Search
Instead of just posting random baking videos, Gyalsen started using TikTok strategically, ensuring his content appeared in relevant searches.
✅ He included keywords like “best croissants in Perth” in his captions.
✅ He used local and niche hashtags such as #PerthEats and #HandmadePastries.
✅ He engaged with comments to boost his content’s visibility.
Within weeks, people who searched “pastry shops near me” were finding his videos—and showing up at his bakery.
2. Sharing Behind-the-Scenes Content
To connect with Gen Z’s love for authenticity, Gyalsen posted real, behind-the-scenes content. Instead of polished ads, he showed:
Early morning baking routines.
Dough rolling and croissant shaping.
The joy of seeing a perfect pastry come out of the oven.
His most viral video? A simple ASMR-style clip of him slicing into a flaky croissant. The sound and visuals captivated viewers, leading to a surge in orders.
3. Using Trending Hashtags and Sounds
Riding TikTok trends helped Gyalsen increase his reach. He:
🎵 Used popular sounds while showing his daily bakery routine.
🔥 Joined trends like “Things I’d Never Do as a Baker”, where he shared baking tips in an engaging way.
🎥 Leveraged food-related challenges to get his content discovered by a wider audience.
By staying on top of trends, his videos consistently reached thousands of potential customers.
4. Showcasing Customer Reactions
Instead of just showing his pastries, Gyalsen started filming customer experiences. He:
📸 Captured customers’ first bites and genuine reactions.
🎥 Created side-by-side comparisons of his pastries vs. store-bought ones.
💬 Encouraged customers to tag his shop in their own TikTok videos.
This user-generated content became free marketing, spreading his brand far beyond what paid ads could achieve.
5. Partnering with Local Food Influencers
To expand his reach further, Gyalsen invited local TikTok food influencers to try his pastries. Their reviews introduced his bakery to thousands of potential customers. Soon, people were visiting after searching “best pastries in Perth” on TikTok.
The Results? More Customers & Sold-Out Pastries
By treating TikTok like a search engine, Gyalsen:
✔️ Grew his customer base, especially Gen Z foodies.
✔️ Sold out of pastries on multiple occasions.
✔️ Built a strong TikTok presence that keeps attracting new customers.
Final Thoughts
TikTok is more than just a social media app—it’s where Gen Z searches for businesses. By optimizing for TikTok search, creating engaging content, and leveraging trends, Gyalsen turned his passion into a thriving business.
Ready to do the same? Start posting—you never know who’s searching for your business today!
It's for educational purposes only.
Comments