The Best Digital Marketing Strategies for Campus-Based Food Brands

by the Digital Marketing Crew

Copyright by <AI Image Creator>

Let's be honest, students seek experiences more than simply meals. Additionally, digital marketing is the key to converting those hungry students and busy employees into devoted consumers for campus-based food enterprises like Slice of Italy at ECU Joondalup.

Here are some tips on how to differentiate your brand, generate buzz, and maintain its prominence in a world that is rapidly evolving and dominated by digital technology.

1. Targeting That's Too Local and Feels Personal 🎯

Students are always using their phones, particularly during lunch breaks and in between classes. Why don't we meet them exactly where they are? By using location-targeted advertisements and local hashtags, you may communicate with your college audience directly. For example: "Do you want pizza in between lectures? We are located at ECU Joondalup; get a slice of Margherita for just $8! 

They receive exactly what they need at the right moment due to its simplicity and clarity.

2. Mouthwatering Images That Inspire Cravings 📸

All you need is a slice of your cheesiest, most photogenic pizza, excellent lighting, and your phone. A large production budget is not necessary. A visually appealing meal presentation is essential for generating midday cravings and double taps.

Encourage your clients to tag you. Not only does sharing their postings foster community, but it also gives them a sense of belonging to your company.

3. Special Campus Offers That Motivate Action 💥

Everyone loves a good bargain, and this is especially true on campus! Utilize your digital channels to offer brief, time-limited promotions that feel both valuable and urgent.

 For example: "Today only, receive 10% off your next order when you show this Instagram Story!"

This approach not only generates excitement but also gives you immediate feedback on the type of content that drives action.

4. Participate in Student Activities 🎓

Your brand has the potential to become ingrained in campus culture, going beyond simply being a food stop. Small actions like supporting student club activities or giving away freebies during tests can have a big impact on fostering loyalty. Use your imagination:

a. Post shoutouts to student organizations.

b. Show your employees behind-the-scenes photos.

c. Highlight regulars or "Pizza of the Month" selections on your feed.

It fosters relationships and demonstrates that there are actual, caring individuals working behind the counter.

Last Slice 🍕

Digital marketing is all about excitement, not just promotion. Giving your audience a reason to anticipate your updates, promotions, and pizza is the goal. The more entertaining and captivating your approach, the more memorable your brand will be, whether it's a well-timed advertisement or an alluring Instagram story.

For more ideas on how to illuminate your local audience, one slice at a time, keep checking back with The Digital Marketing Crew at https://www.thedigitalmarketingcrew.com/  

#SliceofItalyJoondalup #PizzaPerth #Marketing #ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).

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