How Content Marketing Transformed Jessica's Coffee Shop In 2025
Jessica always dreamed of running a cosy coffee shop in Perth. She had great coffee, friendly staff, and a prime location. But despite her efforts, foot traffic was inconsistent, her social media wasn’t growing, and her website wasn’t bringing in customers.
That’s when she decided to invest in content marketing—and it changed everything.
The Struggle: “I Wasn’t Getting Enough Customers”
Like many small business owners, Jessica initially relied on word-of-mouth and social media posts. But with so much competition, her café wasn’t standing out.
“I would post random photos on Instagram, but I wasn’t seeing real engagement. I knew I needed a strategy but had no idea where to start.”
The Solution: A Strategic Content Marketing Plan
Jessica partnered with our Perth-based digital agency to create a content strategy that would attract, engage, and convert more customers. Here’s what we did:
✅ SEO-Optimised Blog Posts – We wrote engaging articles like “How to Brew the Perfect Espresso at Home”, which started ranking on Google, bringing in organic traffic from coffee lovers in Perth.
✅ Instagram & TikTok Reels – Short, fun videos showcasing Jessica’s signature drinks, behind-the-scenes moments, and barista tips helped her gain thousands of new followers.
✅ Email Marketing Campaigns – A simple email newsletter featuring exclusive discounts and coffee tips encouraged repeat customers and boosted online orders.
✅ User-Generated Content & Reviews – By encouraging customers to share their café experiences, she built a community of loyal fans.
The Results: More Customers, More Sales, More Growth
Within just three months, Jessica saw dramatic improvements:
📈 30% increase in foot traffic – More people discovered her café through Google searches.📩 Higher engagement & email subscribers – Her newsletter sign-ups doubled, leading to repeat customers.📲 Viral social media growth – One of her TikTok videos reached 50,000 views, attracting new customers.💰 More revenue – With increased awareness, coffee sales skyrocketed.
Jessica’s Advice to Other Small Business Owners
“If you’re struggling to get noticed, content marketing is a game-changer. It helped me build a real connection with my customers and grow my business in ways I never expected.”
Want the Same Results? Let’s Talk!
If you’re a small business owner in Perth looking to attract more customers, we can help! Our digital agency specializes in content marketing strategies that drive real growth.
📩 Book a free consultation today!
#ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing (and any other hashtag deemed suitable) and the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).
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