The Influence of TikTok on Small Business Success: How Gen Z is Driving Growth

Gen Z uses the TikToK Platform for their Business

TikTok as a Search Engine: What Small Business Owners in Perth Need to Know

For small business owners in Perth, staying ahead of digital trends is key to success. One trend you can’t afford to overlook is TikTok, which is quickly becoming a powerful search engine for Gen Z (those born between 1997 and 2012). Rather than turning to Google for everything, many Gen Z users are now searching for information on TikTok. From product reviews to local restaurant recommendations, TikTok’s engaging, visual format is reshaping how young consumers discover brands.

Why Gen Z is Turning to TikTok for Search

1. Authentic Content: Gen Z craves quick, raw, and real content. TikTok delivers this through short, engaging videos that feel more personal than traditional ads.

2. Discoverability: TikTok’s "For You" page surfaces content based on user interests, allowing businesses to reach new customers organically, even without paid ads.

3. Searchable Content: TikTok is becoming more friendly, with users searching keywords, hashtags, and even soundtracks. If your business is creating TikTok content with relevant keywords, it becomes more discoverable in these searches.

4. Engagement: TikTok’s authentic, user-generated content helps build trust with Gen Z. When they feel connected to a brand through relatable content, they’re more likely to engage and make a purchase.

How Perth Small Businesses Can Use TikTok as a Search Engine

1. Optimize for Search: Use relevant hashtags and captions in your TikTok videos. For example, a Perth café might use hashtags like #PerthCafe or #CoffeeLovers to make their content searchable.

2. Jump on Trends: TikTok is all about viral trends. By participating in trending challenges or creating your own, your content can appear on the "For You" page, giving your business more visibility.

3. Encourage User-Generated Content: Ask your customers to create TikToks featuring your products or services. This boosts engagement and increases your chances of appearing in searches.

4. Create Educational Content: Gen Z loves learning on TikTok. If you run a boutique, consider sharing styling tips or behind the scenes footage to position your business as an expert in your field.

5. Use TikTok Ads: Paid TikTok ads allow you to target Gen Z users based on their interests, boosting your visibility and helping your business appear in relevant searches.

TikTok is no longer just a platform for dancing videos—it’s a search engine that Gen Z uses to discover businesses. As a small business owner in Perth, leveraging TikTok’s potential can help you reach this tech-savvy generation and stand out from the competition. By creating authentic, searchable content, participating in trends, and engaging with your audience, you can tap into TikTok’s growing influence and drive your business forward.

Are you ready to start using TikTok for your business? The opportunities are endless