The Super Secrets Of Social SEO Your Small Business Should Know

Social SEO?

Gone are the days when Google was the only place to get discovered online. More Australians—especially millennials—are now using TikTok and Pinterest to find new brands, products, and the-super-secrets-of-social-seo-your-small-business-should-know

services. If you’re running a small business, it’s time to take Social SEO seriously.

What is Social SEO?

Social SEO is about optimising your content so it ranks well in social media searches. Unlike Google, platforms like TikTok and Pinterest prioritise engagement, relevance, and video content. Instead of searching Google for “best cafes in Melbourne”, users are now turning to TikTok or Pinterest for recommendations and real user reviews.

Why Should Aussie Small Businesses Care?

If your audience is searching on social media, you need to show up there. Social SEO isn’t just for big brands—small businesses can use it to boost visibility without blowing their marketing budget. Here’s why it matters:

• More Visibility: Social platforms push relevant content to new audiences faster than Google.

• Higher Engagement: Unlike static search results, social search delivers interactive content that gets liked, shared, and commented on.

• More Trustworthy: Aussies trust recommendations from creators and small businesses over traditional ads.

How to Optimise for Social SEO

Want your business to be found on TikTok, Pinterest, and beyond? Here’s how:

1. Use Keywords in Captions & Hashtags

Social search works just like Google—keywords matter. Make sure to use relevant search terms in:

• Video captions

• Pin descriptions

• Hashtags (#melbournecoffee, #aussiesmallbusiness)

2. Leverage Short-Form Video

Videos dominate social search. Whether you’re a fashion brand sharing styling tips or a cafe showing behind-the-scenes clips, engaging videos boost your chances of being discovered.

3. Answer Questions & Follow Trends

TikTok’s algorithm loves content that answers common questions. Try videos that start with:

• “How to…”

• “Best way to…”

• “Mistakes to avoid…”

4. Optimise Your Profile

Your social bio should include searchable terms related to your business. Instead of just “Handmade candles”, try “Handmade soy candles | Gifts | Home Décor” to match what people are searching for.

5. Encourage Saves & Shares

On Pinterest and TikTok, saved and shared content ranks higher. Ask viewers to save your post for later or share it with a mate.

Final Thoughts

Social SEO isn’t just a passing trend—it’s a major shift in how Aussies discover brands. For small businesses, it’s an easy way to get noticed without relying solely on Google or spending big on ads.

Need help making Social SEO work for your business? The Digital Marketing Crew is here to help! Let’s get you showing up where it matters most.

#TheDigitalMarketingCrew #ECUMKT5325, and others if you deem any suitable, along with the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).