How Small Businesses Can Leverage TikTok for Search If you're a small business in Perth, here’s how you can take advantage of TikTok as a search engine:
Create Informative Content: Share short, engaging videos that answer common questions or show your products/services in action. For instance, if you own a local café, show behind-the-scenes footage or highlight your best menu items.
Optimize Hashtags: Use relevant hashtags to increase your content’s discoverability. Combining popular hashtags like #PerthEats with niche ones specific to your business will help you reach the right audience.
Collaborate with Influencers: Partnering with local influencers can help extend your reach and build credibility. Look for micro-influencers who align with your brand values and target market.
Engage with User-Generated Content: Encourage customers to share their experiences using your products. This can help build social proof and foster a sense of community around your business.
Conclusion: TikTok’s rise as a search engine for Gen Z presents an exciting opportunity for small businesses in Perth. Creating engaging, authentic content that resonates with your target audience allows you to tap into a new wave of digital marketing. As TikTok continues to grow, adapting your strategy to include the platform as a search engine will keep your business ahead of the curve. Need help getting started? Our Digital Marketing Crew is here to guide you in harnessing TikTok's full potential.
#ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing (and any other hashtag deemed suitable) and the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organization it promotes.).
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