🔆Trying hard to stand tall in a crowded social media and digital space? Don’t worry; influencer marketing is here to solve your problem.🔆
Influencer marketing has turned as a prominent strategy in the digital marketing arena. This blog post will explore how you can leverage influencers to engage your target audience while driving brand awareness and sales.
🚀Statistics show that for every $1 spent on influencer marketing, businesses are able to make $5.20. By 2024, the influencer marketing is estimated to be worth $22 Billion. Recent statistics also shows that, 93% of marketers are using influencer marketing to promote their business, brands and products.
Influencer marketing has turned into an essential part of contemporary marketing campaigns with the possibility for genuine trust, connections building, and detailed targeting.
Let’s discuss the ‘Daniel Wellington Effect’
“Daniel Wellington” is perhaps one of the finest examples of a successful influencer marketing. Instead of investing in conventional advertising and marketing, this watch company has worked with various social media influencers.
Their efforts showed positive results? It generated enormous brand visibility and huge base of loyal customers. Influencers produced contents showing the watches’ in their day-to-day lives, which made the product aspirational and relatable to masses.
Explore the influencer marketing platforms.
🔎Where do influencer marketing collaborations prosper? It’s mostly on social media platforms, TikTok, Instagram, Facebook, YouTube, and Snapchat. 🔎
TikTok is one of the fastest growing platforms while Instagram and Facebook accommodates billions of active users. Majority influencer marketers however use Instagram and Tiktok to promote brands, as it is fast to catch up with modern generation “Gen-Z”.
Influencer marketing can lead to “word-to-mouth” and viral marketing. 🌟
Lastly, brands that hope to thrive despite challenges and stay relevant need to embrace influencer marketing.
Relatability and authenticity are the answers to success!
What do we discuss next in #TheDigitalMarketingCrew? Do knock us! 🚀http://www.thedigitalmarketingcrew.com/blog
(Disclaimer: This content is only for educational use at Edith Cowan University only.)
Jamyang Deki
(10616123)
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