What Happened When She Shared Her Café Story

How Content Marketing Helped My Coffee Shop Thrive in 2025

A client story from Jessica, owner of Little Finch Café, Perth WA

Little Finch Cafe

I thought marketing meant spending money on ads or hoping people would find us on Instagram. But it wasn’t working. That’s when I connected with Digital Marketing Crew, and everything changed.

Sharing My Story Changed Everything

The team at Digital Marketing Crew suggested a content marketing strategy—not just selling the café, but telling our story. I’ll be honest, I wasn’t sure what that meant. But once we started, I saw the power of content.

They helped me write blog posts about our seasonal menus, introduced our baristas on social media, and even created a short video showing where we source our beans. It wasn’t about being salesy—it was about sharing what made our little café different.

Locals Started Finding Us Online

I’d never thought about Google rankings before. But within a few weeks, people started telling me they found us through blog posts and reviews online. One customer even said she Googled “best local coffee Perth” and we popped up—thanks to a blog post we’d published the month before.

It turns out, Google loves fresh, local content. Who knew?

We Got More Value Without Spending More

As a small business, every dollar counts. What I loved about content marketing was how far it stretched. One blog turned into multiple Instagram posts, a newsletter, and even content for our website. It felt like we were everywhere—without spending a fortune.

Our Community Grew—Online and In Person

Content helped us connect with our regulars in a more personal way. We started getting more comments, shares, and even media interest. But best of all, we built a loyal following of people who felt like part of our story. That’s something I never expected from marketing.

My Advice? Don’t Wait.

If you’re a small business owner in Perth wondering how to grow, talk to the Digital Marketing Crew. They made content marketing simple, genuine, and actually enjoyable. It’s not about going viral—it’s about being real and showing people who you are.

That’s what worked for me.

— Jessica, owner of Little Finch Café

Proudly serving good coffee and better conversations in Perth since 2023.

#TheDigitalMarketingCrew #ECUMKT5325 (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University)