Why Perth Small Businesses Are Loving UGC Right Now

If you're a small business owner in Perth looking to grow your brand online without breaking the bank, there's one marketing trend you shouldn't ignore: UGC (User-Generated Content) creators.

These everyday creators craft relatable content—like Reels, TikToks, unboxing videos, and testimonials—that feels authentic and personal. And guess what? Your customers trust them way more than traditional ads.

Here are the top 5 reasons why your business should start using UGC creators right now:

1. People Trust People

Consumers are becoming immune to polished, overly-branded content. UGC feels real because it is accurate. A local creator sharing their experience with your product builds trust faster than any sales pitch. It’s word-of-mouth for the digital age.

✨ 79% of people say UGC highly impacts their purchasing decisions. (Source: Stackla)

Real people. Real content. UGC creators bring authenticity and trust to the brand’s online presence

2. Affordable, High-Impact Marketing

Unlike influencers, UGC creators don’t charge for their following—they create content for your brand to use. This means lower costs and more control over your messaging, ideal for small businesses with tight marketing budgets.

3. Fresh Content Without the Burnout

Need weekly content for Instagram, TikTok, or your website? UGC creators help you build a library of ready-to-post assets, saving time and keeping your feed fresh and consistent—without hiring a full-time content team.

Creating content from the comfort of home—UGC makes the brand feel personal, real, and relatable

4. Boost Engagement & Conversions

UGC doesn’t just look good—it performs. Whether it’s a testimonial or a product demo, this type of content often sees higher engagement and conversion rates because it feels more human and relatable.

5. Local Voices, Local Connection

Perth audiences love seeing content from familiar faces and places. Working with local UGC creators helps your brand connect with the community more genuinely. Whether based in Northbridge or Fremantle, your content can reflect your corner of WA.

🚀 Ready to Get Started?

At Digital Marketing Crew, we help small businesses in Perth source high-quality UGC from trusted creators. Whether you need help managing creators, briefing content, or repurposing it for ads, we’ve got you covered.

Let’s chat about how UGC can grow your brand.📩 Contact us here: https://www.thedigitalmarketingcrew.com/

#ECUMKT5325 #TheDigitalMarketingCrew #socialmedia #digitalmarketing (and any other hashtag deemed suitable) and the following disclaimer: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organisation it promotes.).